Media11Agency — Internal

Appointment Setter
Theory Test

Complete all sections. Read each question carefully before answering. Some questions have one correct answer, others require a written response.

Questions: 20
Sections: 5
Pass mark: 75%
Format: MCQ + Open
Progress 0 / 20 answered
01
Role & Purpose
Question 01
What is the primary goal of the appointment setter role?
Question 02
Who are the leads you'll be contacting, and where do they come from?
Question 03
Why does your role directly matter to Media11Agency's business?
02
Process & Contact Cadence
Question 04
A new lead comes in at 2:15pm on a Tuesday. What is the correct first action?
Question 05
You call a lead and they don't answer. What do you do next?
Question 06
What is the correct follow-up cadence for an unresponsive lead over 10 working days?
Question 07
When is a lead officially considered unresponsive and moved to long-term nurture?
03
Qualification & Closing
Question 08
Which of the following is NOT part of the lead qualification checklist?
Question 09
When suggesting a booking time on the call, what's the correct approach according to the SOP?
Question 10
A lead says: "I'm interested but I need to think about it first." What is the best response?
Scenario You're on a WhatsApp follow-up. The lead has been engaged but keeps stalling.
Question 11
What is the "double tie down" technique used for, and when should it be applied?
04
Tone, Messaging & Best Practices
Question 12
Which of these messages follows the correct tone and structure from the SOP?
Question 13
A lead asks "do you offer group reformer classes?" — and the answer is no. Which response is correct?
Question 14
Why must every message end with a question?
05
GHL, Reporting & Escalation
Question 15
What does POP stand for and why is it important?
Question 16
Which of the following should be included in a daily EOD report?
Question 17
You accidentally send Think Silver Studio's details to a Define Body lead. What do you do?
Scenario The lead has already read the message but hasn't responded yet.
Question 18
A studio owner contacts you directly with a complaint about a lead's experience. What do you do?
06
Written Response
Question 19 — Written
A lead responds to your intro message saying: "I'm keen but I work shifts so my schedule changes every week. I'm not sure I can commit to a set class time." Write your response to this lead.
Write your response below. Remember: tone, ending with a question, and guiding toward a close.
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Question 20 — Written
In your own words, explain the difference between a "Trial Booked" and a "Confirmed Booking (POP Received)" pipeline stage. Why does this distinction matter?
Be specific. Use what you've read in the SOPs.
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